Advances in Advertising Research Vol VI

This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media.

Advances in Advertising Research  Vol  VI

Advances in Advertising Research Vol VI

This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle, and alternative advertising formats, renowned scholars from around the globe contribute state-of-the-art research on these issues in 30 chapters. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 13th International Conference in Advertising (ICORIA), which was held in Amsterdam (The Netherlands) in June 2014. The conference gathered around 150 participants from diverse countries from Europe, North-America, Asia, and Australia.

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Advances in Advertising Research (Vol. III)
Language: en
Pages: 436
Authors: Tobias Langner, Shintaro Okazaki, Martin Eisend
Categories: Business & Economics
Type: BOOK - Published: 2012-06-21 - Publisher: Gabler Verlag

​Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing number of products and
Advances in Advertising Research (Vol. VI)
Language: en
Pages: 406
Authors: Peeter Verlegh, Hilde Voorveld, Martin Eisend
Categories: Business & Economics
Type: BOOK - Published: 2016-08-23 - Publisher: Springer Gabler

This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle, and alternative advertising formats, renowned scholars from around the globe contribute state-of-the-art research
Advances in Advertising Research (Vol. III)
Language: en
Pages: 436
Authors: Tobias Langner, Shintaro Okazaki, Martin Eisend
Categories: Business & Economics
Type: BOOK - Published: 2012-08-23 - Publisher: Springer Science & Business Media

​Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing number of products and
Advances in Advertising Research (Vol. III)
Language: en
Pages: 436
Authors: Tobias Langner, Shintaro Okazaki, Martin Eisend
Categories: Business & Economics
Type: BOOK - Published: 2012-06-21 - Publisher: Gabler Verlag

​Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing number of products and
Advances in Advertising Research (Vol. VI)
Language: en
Pages: 406
Authors: Peeter Verlegh, Hilde Voorveld, Martin Eisend
Categories: Business & Economics
Type: BOOK - Published: 2015-09-07 - Publisher: Springer

This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle, and alternative advertising formats, renowned scholars from around the globe contribute state-of-the-art research