Swipe Scan Shop

Title: Swipe, scan, shop : interactive visual merchandising / by Kate Schaefer. Description: London, UK ; New York, NY, USA : Bloomsbury Visual Arts, 2021. | Includes bibliographical references and index. Identifiers: LCCN 2020033100 ...

Swipe  Scan  Shop

Swipe Scan Shop

Successful fashion merchandising, branding and communication start with satisfyingly sensory and interactive shopping experiences. With Kate Schaefer's beautifully illustrated and practical book, learn how retailers create these experiences to connect with shoppers, enhance the retail experience, and achieve brand loyalty. With company highlights from brands such as Amazon Go, FIT:MATCH and Sephora, Swipe, Scan, Shop shows how fashion retailers are embracing the omnichannel retail experience, by using virtual and augmented reality, beacon technologies and facial recognition, among others. As shoppers become more dependent on digital devices as part of their shopping experience, visual merchandisers are adapting by incorporating mobile tech to tell a story, alert shoppers of product locations and inventory levels, and allow for the customization of products and sharing with friends. With a companion website that includes resources and links to further information and videos discussed in the book, this practical guide shows how to inform, entice, and engage customers by incorporating social technology throughout the shopping experience.

More Books:

Swipe, Scan, Shop
Language: en
Pages: 200
Authors: Kate Schaefer
Categories: Business & Economics
Type: BOOK - Published: 2021-03-11 - Publisher: Bloomsbury Publishing

Successful fashion merchandising, branding and communication start with satisfyingly sensory and interactive shopping experiences. With Kate Schaefer's beautifully illustrated and practical book, learn how retailers create these experiences to connect with shoppers, enhance the retail experience, and achieve brand loyalty. With company highlights from brands such as Amazon Go, FIT:MATCH
Swipe, Scan, Shop
Language: en
Pages: 200
Authors: Kate Schaefer
Categories: Display of merchandise
Type: BOOK - Published: 2020 - Publisher:

"A practical guide showing how retailers and brands work to inform, entice, and engage customers by incorporating new technologies throughout the shopping experience"--
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In a fast-moving global industry, how can anyone know what the next trend will be? Fashion Trends: Analysis and Forecasting offers a clear pathway into the theory and practice of forecasting fashion, using professional case studies to demonstrate each technique and concept. This revised edition includes an updated model of
Mina's Department Store Stories
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The customer is not always right! If you have ever worked retail then this is the book for you, department store style. The customers are crazy and the situations are hilarious. It will provide you with tips on how to make a retail worker happy with you. And show you
How to Shop for Free
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Pages: 256
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Categories: Reference
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Kathy Spencer can whittle a 267.22 grocery bill down to one penny. How to Shop for Free is Spencer's smart, sassy, step-by-step savings guide that teaches you how to do just that -- and more. You'll learn how to find the best savings and combine them with store promotions, rewards